What to Include on Your Personal Website

1. A photo of you in your element πŸ“Έ

At your desk, sketching, painting a mural; whatever it is you do!

This gives people some context into what you do, and what they can hire you for.  

2. An introductory statement πŸ‘‹

Your name, your title, and what type of work you’re looking for.

i.e. “Greetings, I’m Rachel Zampino! I’m a WordPress developer looking for freelance opportunities.”

Again, informing people on how they can hire you.

3. Your niche: the type of work that you want to do more of 🎯

Ex: β€œI craft minimal and sustainable packaging products for eco-friendly brands.”

This helps to attract the specific type of clients you want to work with and weeds out the others.

4. A concise list of your main services πŸ“Œ

Ex: Label Design, Typesetting, Custom Illustration, Handlettering

Your high-level service offerings, things that people even outside of the design industry will understand.

5. A brief bio πŸ“

Keep it short and sweet. No one wants to hear your life story, except your mom, and she already knows it.

Brag a little about your work experience, and don’t forget to show some personality!

6. Testimonials! πŸ“’

If you don’t have any, start gathering some NOW. And they don’t always have to come from clients, try reaching out to coworkers or colleagues for feedback.

7. How to start a project with you 🀝

Sending an email is pretty standard, but major bonus points if you create a form that is quick & easy for potential clients to fill out.

Make the barrier to entry as low as possible.

8. More ways to engage with you πŸ“²

Add your social links and any other ways to get in contact with you. But remember: quality > quantity.


*This also keeps you top-of-mind on their social feeds, even if they aren’t ready to start a project just yet!

Save this checklist for later, and tag me on your IG stories when you finish it: @therachelzampino πŸ™‚

Need help figuring these out? Feel like you’re stuck inside your own head? πŸ˜… Book a one-on-one session with me!Β 

Thanks for reading! :)

β€”Rach + Oscar

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