Rachel Hogue of Dogwood Design wanted a way to truly showcase her work and breadth of skills—outside of quick snippets shared on Instagram and Dribbble.
Rachel and her team have a great portfolio, so they made my job easy. There was a great sense of stress surrounding updating their portfolio (understandably), so I simplified that process as much as possible, and trained their team on how to use the new case study layouts.
Rachel and I (or Rachel²) started by compiling her project details into Google Drive folders—including: case study copy, mockups and photography, as well as a full sitemap and content outline.
Once we got those mostly settled, we dove in to Adobe XD to lay out the site in wireframe form (see below). This helped us to communicate visually, and nail down final content before diving into the website development.
I created a robust, responsive grid system for showcasing Dogwood’s case studies. Each case study page has a similar layout and content, but can be mixed and matched to fit the needs of each individual project.
All of the above are saved as re-useable templates within Elementor for the Dogwood team to plug and play with ease.